The Future of Personal Finance is Here
Stop Tracking
Your Money.
Start Transforming It.
Findell is the first financial wellness app that doesn't just track your money — it teaches you how to think about it. Meet Vera, your personal AI financial coach.
Good morning,
Marcus 🌱
"You're 23% under your grocery budget this week! Keep it up — that's $47 toward your vacation fund."
77% of Americans live paycheck to paycheck.
Not because they don't earn enough.
Because nobody ever taught them how
money actually works.
YNAB
Teaches budgeting mechanics. Not why you overspend.
Credit Karma
Shows your score. Not how to build wealth.
Mint
Tracked your spending. Then shut down.
Findell treats the disease.
Not the symptoms.
Your AI Financial Coach
Meet Vera. She Knows You
Better Than Your Bank Does.
She Remembers Everything
Vera remembers your goals, your wins, your struggles, and your financial personality. Every conversation builds on the last.
"Last March you saved $400 toward your vacation fund. This March you're at $120. What changed? I'm here to help — not judge."
She Sees Problems Coming
Vera monitors your spending patterns and alerts you before you go over budget — not after.
"You'll exceed your grocery budget by $87 before the 15th. Want 3 ways to offset this?"
She Adapts to You
Vera identifies your money personality and adjusts her entire coaching style — gentle for Avoiders, data-rich for Optimizers, structured for Impulse Spenders.
Money Personality Types:
Three Coaches. One App.
Every Stage of Your Financial
Journey Has a Coach.
Vera
Financial Wellness Coach
Warm, encouraging, and holistic. Vera is your daily financial companion from day one — budgeting, goals, insights, and everything in between.
Rex
The Debt Destroyer
Direct, tactical, and results-focused. Rex specializes in debt payoff strategies and will build your personalized debt destruction plan.
"My plan gets you debt-free in 2.5 years instead of 6. Want to see it?"
Nova
The Investment Guide
Analytical and educational. Nova makes investing simple and accessible — from index funds to retirement planning.
"Your $1,000 is losing to inflation. Let me show you three beginner options."
Findell Academy
The Financial Education You
Never Got in School.
15 modules. 3 tracks. Delivered conversationally by Vera — triggered by your real financial behavior.
Why You're Broke (and it's not your fault)
4 minThe Psychology of Spending
5 minBudget Basics That Actually Work
4 minEmergency Fund — Your Financial Foundation
3 minDebt — Understanding the Beast
5 minVera
Your Financial Coach
Good morning! Based on your spending last week you spent $340 on dining out — 23% over your goal. Ready for a 3-minute lesson on the psychology of impulse spending?
Lessons triggered by your real behavior — not a random curriculum.
Your Financial Journey
Level Up Your Finances.
For Real.
Every level requires real financial achievements — not just app usage. Progress that actually means something.
Financial Seedling
Join Findell
Budget Builder
Stay under budget 2 weeks
Savings Starter
Save your first $100
Debt Destroyer
3 on-time debt payments
Emergency Fund Champion
$1,000 saved
Investment Initiator
Complete Investing 101
Wealth Builder
6 months hitting goals
Financial Freedom Seeker
1 year + full curriculum
Every Monday Morning
Your Personal Financial
Report Card — Delivered Weekly.
FINDELL WEEKLY REPORT
Week of April 7-13, 2026
Financial Health
💚 WINS THIS WEEK
- •Under food budget 5/7 days
- •Saved $47 toward vacation
- •Completed "Emergency Fund" lesson
⚡ VERA'S FOCUS
Subscriptions: $187/month
Let's find $30 to cut Tuesday.
📊 YOUR NUMBERS
Income
$2,840
Spent
$1,920
Saved
$920
(32% rate)
Personalized to your actual data
Sent via push notification + email
Actionable focus from Vera every week
Bank-Level Security
Fort Knox Security.
Human-First Experience.
AES-256 Encryption
All your financial data encrypted at rest and in transit with TLS 1.3
Zero Credential Storage
Your bank login is never stored by Findell. Plaid handles all bank connections.
Biometric Authentication
Face ID and Touch ID support for instant secure access
Suspicious Login Detection
Instant alerts when your account is accessed from a new device
Annual Security Audits
Third-party penetration testing every year — results published publicly
Cyber Liability Insurance
Full coverage for breach notification, legal fees, and user remediation
Real People. Real Financial
Transformations.
"I paid off $8,400 in credit card debt in 11 months following Rex's debt destruction plan. I had no idea what I was doing with money before Findell."
— Marcus T., Milwaukee WI
"Vera noticed I was about to overdraft before my paycheck cleared. She literally saved me $35 in overdraft fees on my first week."
— Ashley R., Chicago IL
"I went from Financial Seedling to Emergency Fund Champion in 4 months. $1,000 saved for the first time in my adult life."
— DeShawn M., Atlanta GA
"I was a Mint refugee with no idea where to go. Findell is everything Mint should have been — and so much more."
— Jennifer K., Phoenix AZ
Download today
Simple Pricing
Choose Your Path to
Financial Wellness.
Free
Start your financial journey
- Vera — 10 AI messages/day
- Basic budgeting tools
- Foundation Academy (3 modules)
- Weekly wins summary
- Financial Health Score
- 1 connected bank account
Pro
Accelerate your progress
- Everything in Free, plus:
- Vera — Unlimited messages
- Rex — Debt Destroyer coach
- Full Academy (10 modules)
- Full weekly report + Vera Focus
- Score history & 90-day trends
- Real-time budget alerts
- Custom budget categories
- Unlimited bank accounts
Premium
Master your wealth
- Everything in Pro, plus:
- Nova — Investment Guide coach
- Mastery Academy (5 modules)
- Investment tracking & insights
- Tax optimization tips
- Family sharing (up to 4)
- White-glove onboarding
- Priority support
✨ 14-day free trial on all paid plans. Cancel anytime. No questions asked.
From the Findell Blog
Financial Wisdom,
Delivered Weekly.
Why 77% of Americans Live Paycheck to Paycheck (And How to Stop)
The statistics are staggering, but the solution isn't what you think. It's not about earning more — it's about understanding the psychology behind your financial decisions.
By Findell Team
Meet Vera: The AI Financial Coach That Actually Knows You
Unlike traditional financial apps that just track your spending, Vera learns your money personality and adapts her entire coaching approach to match how you think about money.
By Findell Team
From Mint Refugee to Financial Freedom: Why Findell Is Different
When Mint shut down, millions of users were left scrambling. Here's why Findell isn't just a replacement — it's a complete reimagining of what personal finance apps should be.
By Findell Team
Start Your Financial
Transformation Today
Free forever plan. No credit card required.